Darren Barefoot's Seven Deadly Sins Luncheon in Calgary
Wednesday, September 30, 2009 at 4:07PM The first message Darren Barefoot shared at the recent Canadian Marketing Associations Calgary luncheon was simple, "Don't place your glass on the podium stand, as your audience stops listening to your message and focuses on when you'll knock it over." I thought this was a great way to break the ice (not the glass) and introduce himself and the Seven Deadly Sins of Social Media Marketing.
Darren Barefoot is a leading Canadian Social Media Expert and the author of the soon to be published book Friends with Benefits. And although I hate to use the word expert -particularly in the case of Social Media- it seems to fit here. Barefoot holds an Undergraduate Degree in Creative Writing and Theatre. But don't be fooled by the degree, he is all about technology. He owns Capulet Communications, a PR & Marketing company in Vancouver specializing in high tech companies. And he knows his stuff.
His presentation on the Seven Deadly Sins of Social Media Marketing had a decidedly theatrical flavour, with a quote from Shakespeare right off the top. That seemed to be more than enough to capture the audience. No aside chatter was audible as Darren talked of Social Media being just another tool in your Marketing Toolbox.
If you weren't in attendance at this terrific lunch you missed some great takeaways.
Here are a few of my favourites:
- Do not sing your own achievements. Over valuation is ill-advised
- Spam and you will suffer. Play by the rules established, but remember these rules are fluid and ever-changing
- Do not deceive. Be authentic and genuine because the Internet never forgets
- Social Media drives attention behind the brand, so put your people front and centre
His Friends with Benefits book is now on my to be read list.
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